Tonight, Atlanta United Football Club unveiled their new home kits in front of a capacity crowd at the Tabernacle in downtown Atlanta. The club’s kit will feature a red-and-black stripe jersey, black shorts and black socks. The jersey will have gold letters, numerals and trim with Atlanta United logo adorning the left breast plate and a matching gold Adidas insignia on the right breastplate.
“We are thrilled to finally be able to share this moment with our fans and unveil our inaugural kit,” said Atlanta United President Darren Eales. “As always our supporters showed extraordinary energy and passion at tonight’s event, and their response to the kit has been fantastic. The design elements of the kit align with the mission of the club, to deliver passion, inspiration, and world-class soccer to Atlanta. We ultimately arrived on a look that is iconic, bold and timeless.”
Atlanta United said the five stripes inside the logo represent the club’s five pillars: Unity, Excellence, Community, Determination and Innovation.
The enthusiasm for Atlanta United’s debut season in Major League Soccer has been outstanding. 23,000 season tickets have been sold thus far with their season set to begin in four months!
MLSsoccer.com’s Susannah Collins hosted the event and was streamed on Facebook Live and the club’s YouTube channel. Representing Atlanta United tonight with Eales was owner Arthur Blank, head coach Gerardo ‘Tata’ Martino and technical director Carlos Bocanegra. Chris McCann, Hector ‘Tito’ Villalba and Andrew Carleton were the players that wore the uniform.
“Our goal was to have a kit that was differentiated from the league and a unique look that Atlanta can own,” said Atlanta United Vice President of Business Operations Ann Rodriguez. “The final product really captures our core identity, and it is a high-quality, performance kit that will enable our players to perform.”
The club will debut the secondary (or away) kit in early 2017.