Fan Experience

Dooney & Bourke NFL Line and other Women’s Licensed Apparel

Many people underestimate the number of women who are fans of the NFL and sports in general. There aren’t as many licensed sports apparel options for women. That is changing! From an article on Sports Business Daily, NFL senior vice president of consumer products, Leo Kane stated “We’re looking to play more in high-end fashion for men and women.”

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One of the latest retailers to take a place in licensed apparel is Dooney & Bourke. Yes, fashion accessory retailer known for their handbags. D & B already produces a line of collegiate licensed handbags. But now ladies can rock their favorite NFL team on their arm, literally. All 32 NFL teams are represented. The items range from Credit Card Billfolds and Wallets to Satchels. Soon to be produced, will be NFL travel tote bags. Prices for the items range from $88 to $480. D & B Senior Vice President of Sales, Bob Goodwyn referenced how the NFL license, along with collegiate and MLB licenses will greatly increase the company’s SKU count.


D & B and the NFL won’t be the only to benefit. This is also great for football fans such as myself who love to spend coin on trendy licensed products. A girl can never have too many bags and these are definitely a unique one to have. As a fan of UCF, I was pleasantly surprised to see that UCF is one of the collegiate teams represented. Though I wouldn’t be able to parade around the stadium with my bag because of UCF’s clear bag policy, I can certainly be fly on campus or elsewhere.


Another line of fan apparel I love to wear is Victoria’s Secret PINK. They have a select amount of collegiate apparel as well as MLB. PINK has featured an NFL line, however there is no word on if or when a line will be released for the 2016 season. I still have some racking up to do from PINK. But these Dooney & Bourke bags are definitely an item going on my list for late birthday presents. You can find the Dooney & Bourke bags on their official website or in other retailers.

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