Fan Experience

Fan Experience: Mercedes-Benz Stadium Concession Prices

The Mercedes-Benz Stadium is working hard to redesign the Fan experience. It was announced today that the stadium will offer the lowest-priced concessions at the major sports team level.“We’ll be able to feed a family of four at our games for $27,” said Steve Cannon, CEO of the AMB Group. This is about 60-70% cheaper than their competitors. These prices were determined by fan surveys and they paid attention to the food & beverage comments. Take a look a the pricing below:

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Official Press Release

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“We focused from the beginning on building a unique fan experience at Mercedes-Benz Stadium with a goal of helping those who visit to leave the stadium with great memories shared with family and friends, not aggravation and frustration about their experience,” said Falcons and Atlanta United owner, Arthur M. Blank. “We have listened to the concerns of the fans on the food and beverage experience and have responded to those concerns in a way that honors our commitment to providing the best possible fan experience at our events.”

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Fans get to test out prices and food at Food truck locations roaming around Atlanta today! This is awesome and speaks to the power of fan surveys. It is also great that these prices will be extended to other events held in the stadium. This is the new standard sports fans so let’s see who will follow in their footsteps.

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