Our infographic feature this week comes from Gary Paczensy, Coordinator of Digital Media for University of Memphis Athletics.
“There’s a lot of pressure to put out more and more content every day. Not only quantity, but quality. It’s about putting out a better product in a more timely fashion. After a game we’re driving or flying back home and during that ten minute commute I’m thinking, “Gosh, I wish could see what the fans are talking about on social media or our message boards and what we can capitalize on.”