NBA: Kobe Bryant’s 1st Investment

Kobe Bryant with BODYARMOR founder Mike Repole

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As Kobe Bryant’s career as a NBA player comes to an end, Kobe has announced his next task at hand. On March 23, 2014, the Future Hall of Famer sat down with ESPN’s Darren Rovell to talk about his 1st investment. Kobe Inc., is the name of his business that will feature several products he will invest millions into. Bryant wants to build a team around Kobe Inc., to be as dominate as he as been on the basketball court. Watching his heros as Michael Jordan and Magic Johnson build lucrative businesses after retirement, Bryant plans on being in that same atmosphere yet much more hands on. Bryant says, ” I have always had ideas and always had a vision of where I want to go going back to 2000, but they are just ideas. Now, once the Achilles injury took place, I’m sitting at home for months not moving, a couple things set in. One is that there is only so many Modern Family episodes a person can watch. And two, what do I do now?” (per

He goes on to tell ESPN that if the relation of business is not sports, he is most likely not interested in investing into it. Kobe Inc., first product will be a athletic sports drink called Bodyarmor. A coconut water beverage that will deliver more potassium while providing less sodium than others. Bryant has met with executives with Twitter and Instagram, plus attended several business classes at universities around the country during Laker road trips. While Kobe is commited to making a come back to the court and adding one more ring to his collection, his business ventures are just th

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