Sports Biz

StubHub Becomes Designated NFL Ticket Resale Marketplace

Fans that have searched for a safe way to sell or buy tickets, your search is now over.

StubHub and the NFL have agreed to a multi-year agreement to designate StubHub as the “NFL Authorized Ticket Resale Marketplace” beginning with the 2018-2019 season. According to the NFL, StubHub will be linked with the primary ticketing systems of the league and its clubs, providing a safe way for fans to buy and sell NFL tickets on any digital device.

“We are thrilled that the NFL has chosen StubHub’s massive, industry-leading marketplace to give its fans a seamless and reliable ticketing experience,” said Perkins Miller, GM North America of StubHub. “We applaud the NFL for being among the first professional sports leagues to provide its fans more choices than ever when it comes to buying and selling tickets.”

“Our goal is to give our fans as many safe, secure options as possible to buy official NFL tickets and to simplify the purchasing process,” said Brian Lafemina, the NFL’s Senior Vice President of Club Business Development. “Partnering with StubHub, a site where many NFL fans buy and sell NFL tickets was a logical step for us and we look forward to working with them to continue to make the NFL ticketing process as seamless as possible.”

According to the NFL, this agreement represents the first time that the NFL has permitted an independent marketplace to integrate directly into the primary ticketing systems of its 32 teams.

The NFL will allow other ticketing marketplaces to integrate into their primary platform, but StubHub will be granted certain exclusive marketing rights and benefits. StubHub will also partner with the NFL to provide insights on customer data and jointly work on research to enhance the event-going experience.


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