The NFL has implemented a new social media policy, according to two league memos obtained by ESPN, teams no longer can shoot video inside the stadium during the game and post it on social media, nor can they use Facebook Live, Periscope or any other app to stream anything live within the stadium. Not only that but teams can’t take highlights of what happens on the field and make it their own by using their own video or posting highlights from television directly to social media. Teams also can’t turn highlights into GIFs. These new rules will begin starting Wednesday.
In conversation with the teams, sources said that league executives want to make sure that content generated within the stadiums, including game highlights, are hosted by team websites so that the league maintains control of what is disseminated.
I completely get the first part of the policy, I’m not in agreement with the latter. The NFL is using Twitter to now broadcast their Thursday games and they create a rule that goes against the very audience they’re trying to connect with, plus, it takes the SOCIAL element and the fun factor away from watching the games. Social media is a great tool to use for fan engagement and sharing the fan experience…it’s interactive. The NFL is really the No Fun League. Not allowing an NFL team to post highlights from their own video or make GIFs is complete nonsense. It’s already bad enough that players are fined for their touchdown celebrations. Antonio Brown twerking in the end zone was pure comedy and it’s a shame that teams will no longer be able to capitalize socially on such moments. The NBA has a better hold on social media and the NFL should take notice.
Violations of the policy will cost teams up to $25,000 upon the first instance, up to $50,000 the second time and up to $100,000 for each additional violation of the policy.