According to NFL Media, the 2016 season kickoff of THURSDAY NIGHT FOOTBALL featuring the New York Jets at the Buffalo Bills was seen on an average minute audience basis by 15.7 million viewers across all platforms, including CBS Television Network, NFL Network, Twitter, NFL Digital, and CBS Interactive.
The average digital audience for Thursday Night Football’s season opener across Twitter, NFL Mobile from Verizon, Watch NFL Network, NFL Game Pass (International) and authenticated users on CBS Digital platforms users was 314,000 with each viewer spending an average of 25 minutes watching the Jets defeat the Bills. In total, all digital properties showing Thursday Night Football reached 2.4 million viewers.
In total, Twitter reached 2.3 million combined worldwide viewers for the NFL Thursday Night Kickoff pregame show and the Jets/Bills game for a minimum of three seconds with that video being 100% in view. For the Thursday Night Football game alone, Twitter reached 2.1 million viewers. The average audience watching Thursday Night Football on Twitter properties was 243,000 with each viewer watching an average of 22 minutes of game action.
In total, CBS and NFL Network’s coverage of Jets-Bills was watched in all-or-part by 48.1 million viewers on television, with a minimum of one minute viewed.
The viewing experience on Twitter was amazing. I believe the NFL does have something positive on their hands because the live conversation underneath the streaming video was amazing. Usually, I’ll tweet, look at my phone to proofread and sometimes, I’ll miss the play because I’m looking at my phone. I thought the rollout was great and I can’t wait to see how the NFL continues to do this. The only drawback is the inability to see my mentions and DMs while watching the game. If the League and Twitter can fix those issues by the Super Bowl, the Twitterverse will make that news go viral in seconds!