Last night’s Week Three Thursday Night Football matchup between the Houston Texans and the New England Patriots was seen by 17.9 million viewers across all platforms (including the CBS Television Network, the NFL Network, Twitter, NFL Digital and CBS Interactive) according to a press release by the National Football League.
New England’s 27-0 victory over Houston delivered a 14% increase in viewership from last week’s TNF match-up that featured the Jets beating the Bills 37-31.
On digital properties, last night’s Thursday Night Football game across Twitter, NFL Mobile from Verizon, Watch NFL Network, NFL Game Pass (international viewers) and authenticated users on CBS Digital platforms was 398,000. In total, all digital properties showing TNF reached 2.5 million viewers.
The Twitter experiment with the NFL is proving successful. Last night’s live stream reached 2.6 million combined worldwide viewers for the NFL Thursday Night Kickoff pregame show and the Patriots/Texans game for a minimum of three seconds with that video being 100% in view. For the game alone, Twitter reached 2.2 million viewers. The average audience watching Thursday Night Football on Twitter properties was 327,000 up +34% vs last week’s game (Jets vs. Bills), which was Twitter’s first-week airing TNF.
These numbers strongly indicate the NFL has something positive on their hands. As more Americans cut their cords from traditional cable and satellite TV providers in favor of other methods of watching TV, live-streaming is quickly becoming an option for views. That being said, if the games are great and feature two clubs that brings about banter, then expect the numbers to go up.